Others’ disapproval can rival inner conviction in constraining prejudice

Evidence

Another matter ripe for future research concerns an issue Allport largely overlooked. That is, although the bulk of Allport’s chapter focused on the personal or internal reasons for renouncing prejudice and deploying mechanisms to address the attendant inner conflict, in a number of instances, Allport also alluded to the effect others’ views may have in discouraging expressions of prejudice. Though Allport clearly recognized the power of both inner (personal) and outer (normative) forces discouraging the expression of prejudice as alternative types of cues for “putting the brakes on prejudice,” he did not consider outer forces in any depth. Time, however, has revealed that the presence of others who discourage prejudice may be among the strongest cues for engaging controlled processes to prevent expressions of prejudice (see Crandall & Stangor, ch. — , Rudman, Laurie A - On the Nature of…, 2120