Opinion research fails because it cannot reveal objective social reality

Evidence

Empirical research in Germany must rigorously, and without ornamentation, bring to light the objectivity of what is socially the case, far beyond the individual or even collective consciousness. … But at the same time it was also a critique of opinion research, to the extent that opinion research was not able to reveal the objectivity of what was socially the case. — Rolf Wiggershaus, The Frankfurt School, 476

Categorization

• ADDENDUM: Directly extends the reader’s enquiry into administered opinion polling vs. structural analysis — supports ‘Complaints About Immodesty’ only loosely; better filed as a Critical Theory source on method.