Online networks spread Reformed theology the way MTV spread hip-hop

Evidence

New Calvinism was aggressively mission-driven. Spreading through online and organizational networks, this Calvinist resurgence united men across generations and denominations. As one blogger put it, “the Internet has done for Reformed theology what MTV did for hip-hop culture.” John Piper, cofounder of CBMW, was “the single most potent factor” in this rise of Reformed theology. — Kristin Kobes Du Mez, Jesus and John Wayne, 455

Categorization

• CANDY: The MTV/Reformed theology quip is a memorable elevator line for explaining how a niche theology scaled.