Ongoing direct fan interaction is what sustains a micro-celebrity’s relatability and viewership

Evidence

I’m actually super, super lucky with my fans because there’s definitely a feeling of a conversation going on, as opposed to me just broadcasting things. On my blog, I respond to comments. I respond to all my email. On Twitter, I reply, not publicly always, but I will always direct message someone if they have a specific question or comment. I just want to keep the lines of communication open because I feel once you lose that, you lose that relatability, and you lose that ability to converse with your audience. Then, suddenly, you’re on this pedestal, and it’s just not as fun, and it’s not as watchable. — Alice E. Marwick, Status Update, 280

Categorization

• XREF: Connects to the authenticity-and-relatability economy, and to Marwick’s own later work on ‘aspirational labor’. — connects to: Ascribed micro-celebrity is granted through media attention and audience distance — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 276; Micro-celebrity replaces the illusion of access with direct two-way fan interaction — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 279; Micro-celebrity extends para-social interaction from one-way media to direct networked response — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 281 (+4 more)

Broader Connections

• Micro-celebrity extends para-social interaction from one-way media to direct networked response #expands (0.85) — Alice E. Marwick, Status Update, 281