North Americans are no less collectivistic than East Asians

Evidence

However, after rigorous investigation conducted over 20 years, a stunning fact was uncovered: North Americans are actually no less collectivistic than are East Asians. One groundbreaking metaanalytic paper by Oyserman, Coon, and Kemmelmeier (2002) showed that the majority of research indicated that collectivism among North Americans was actually higher than that of Japanese, while no difference was found between Americans and Koreans, and American collectivism was sometimes higher than Chinese collectivism, depending on the scale content used in the studies. — Roderick M. Kramer, Geoffrey J. Leonardelli, Robert W. Livingston, Social Cognition, Social Identity, and…, 1602

Categorization

• XREF: Complicates the reader’s ingroup/outgroup prejudice thread by undermining the assumed East-West cultural baseline many social-psych theories of intergroup behavior rest on.
• QUESTION: If the classic individualism/collectivism divide fails empirically, what really drives cross-cultural differences in ingroup loyalty and outgroup prejudice?
• corroborated: 4 independent passages support this claim — Roderick M. Kramer, Geoffrey J. Leonardelli, Robert W. Livingston, Social Cognition, Social Identity, and…, 1602