No Logo became a status accessory read for its image.

Evidence

As the long 1990s were starting their slow winddown, and an anti-corporate ethos was beginning to take root, I had to concede that my book had become a kind of signifier—an object or an accessory to be carried around and not read. Marketing students bought it in droves, some to signal that they were closet revolutionaries, all to get ideas for future campaigns. — Naomi Klein, Doppelganger, 166

Categorization

• XREF: Resonates with the halo of ‘theory as accessory’ theme; also connects to how commodities get consumed as signifiers in the branding literature Klein already knows.