New Christian retail networks made conservative books widely available and thus popular

Evidence

Morgan’s message reached a large audience in part because she was able to take advantage of the new distribution network within the Christian publishing industry. Sold through the Christian Booksellers Association, her book found its way into Christian bookstores across the country. The Total Woman sold millions of copies because it spoke to the needs and desires of middle-class, conservative Christian women, and also because it was available to them. — Kristin Kobes Du Mez, Jesus and John Wayne, 147

Categorization

• XREF: This is the author’s core method — cultural transmission through commercial infrastructure — connecting to her broader claim in later chapters about consumer culture producing evangelical identity.
• SEED: Angle: the bookstore as gatekeeper — how distribution infrastructure, not just message, shaped American religious identity.