Neologisms can wield the real-world impact of a corporate merger.

Evidence

The success story of the word Postmodernism demands to be written, no doubt in bestseller format; such lexical neoevents, in which the coinage of a neologism has all the reality impact of a corporate merger, are among the novelties of media society which require not merely study but the establishment of a whole new medialexicological subdiscipline. — Fredric Jameson, Postmodernism, or, The Cultural Logic…, 16

Categorization

• CANDY: The idea that a word’s coinage can feel like a corporate merger is a compact, strike-a-conversation observation about media society.
• XREF: connects to: The effects of corporate acquisition on local news are measurable and quantifiable — Andrew deWaard, Derivative Media: How Wall Street…, 1260
• yield-rescued: below the book’s yield-target cutoff, included anyway for connecting to: The effects of corporate acquisition on local news are measurable and quantifiable — Andrew deWaard, Derivative Media: How Wall Street…, 1260