Neoliberals monetized family practice by treating welfare as perverse incentive.

Evidence

In this new economic context, free market neoliberals such as Friedman who had once accepted the pragmatic necessity of a state-subsidized family wage began to formulate a distinct new political philosophy of non-redistributive family values. They now perceived the “perverse incentives” of the Great Society welfare state as responsible for both a breakdown in family values and an unsustainable inflation of monetary demands. — Dieter Plehwe, Quinn Slobodian & Philip Mirowski (eds.), Nine Lives of Neoliberalism, 236

Categorization

• XREF: This contradicts the crude stereotype of neoliberalism as purely anti-family / pro-liberation; dovetails with Cooper’s ‘Family Values’ thesis that market liberalism long relied on the privatized family. — connects to: American neoliberals saw family altruism as a substitute for the welfare state — Dieter Plehwe, Quinn Slobodian & Philip Mirowski (eds.), Nine Lives of Neoliberalism, 213; Neoliberals attacked welfare as a threat to family, race, and dignity — Jessica Whyte, The Morals of the Market: Human Rights…, 178; Neoliberal economists saw the family as a privatized insurance that welfare destroyed — Dieter Plehwe, Quinn Slobodian & Philip Mirowski (eds.), Nine Lives of Neoliberalism, 239 (+1 more)

Broader Connections

• Neoliberals attacked welfare as a threat to family, race, and dignity #expands (0.85) — Jessica Whyte, The Morals of the Market, 178
• Neoliberal economists saw the family as a privatized insurance that welfare destroyed #expands (0.80) — Dieter Plehwe, Quinn Slobodian & Philip Mirowski (eds.), Nine Lives of Neoliberalism, 239
• Neoliberal culture recasts welfare-state dependence as a moral failure to embrace risk #expands (0.75) — Philip Mirowski, Never Let a Serious Crisis Go to Waste, 338