Neoliberalism suppressed its own origins as a new doctrine by the late 1950s

Evidence

Like all really powerful political movements, neoliberalism attempts to reconcile any number of implacable antinomies by repeatedly squaring the circle. This goes some distance in explaining why, by the late 1950s, the neoliberal thought collective abruptly stopped asserting they were engaged in the construction of a “new liberalism” and subsequently suppressed all notions of a rupture with previous classical liberal doctrines, contrary to all evidence. — Philip Mirowski & Dieter Plehwe (eds.), The Road from Mont Pèlerin, 2136

Categorization

• XREF: The self-suppression of origins echoes how other movements erase founding ruptures; connects to reader’s MPS network theme and to Mirowski’s concept of the Russian Doll layering of the movement. — connects to: Pre-1930s market advocates held no coherent shared doctrine — Angus Burgin, The Great Persuasion: Reinventing Free…, 46; Friedman abandoned the label neoliberal by the late 1950s — Angus Burgin, The Great Persuasion: Reinventing Free…, 443; The late-1970s neoliberal export-oriented development paradigm was conceived in the 1950s — Philip Mirowski & Dieter Plehwe (eds.), The Road from Mont Pèlerin: The Making…, 159 (+4 more)
• QUESTION: What documentary evidence shows the ‘new liberalism’ claim being actively suppressed by the late 1950s? Worth chasing the primary sources.

Broader Connections

• Neoliberalism is a novel doctrine in flux, not a return to laissez-faire #qualifies (0.85) — Dieter Plehwe, Quinn Slobodian & Philip Mirowski (eds.), Nine Lives of Neoliberalism, 439