Neoliberalism is a normative mode of reason, not merely an economic policy set

Evidence

Neoliberalism is a specific and normative mode of reason, of the production of the subject, “conduct of conduct,” and scheme of valuation, yet in its differential instantiations and encounters with extant cultures and political traditions, it takes diverse shapes and spawns diverse content and normative details, even different idioms. — Wendy Brown, Undoing the Demos, 80

Categorization

• DEFINE: Captures Brown’s core definition of neoliberalism as a mode of reason and ‘conduct of conduct’ — the load-bearing definition repeated through the whole book.
• XREF: connects to: Neoliberalism extends market logic to regulate all human behavior. — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 32; Neoliberals treat inequality as a necessary motor of progress, not a flaw — Philip Mirowski, Never Let a Serious Crisis Go to Waste, 173; Neoliberalism is fundamentally an epistemological project, not merely a political or economic one — Philip Mirowski, Never Let a Serious Crisis Go to Waste, 900 (+12 more)

Broader Connections

• Neoliberalism governs as a normative form of reason, not ideology or material force. #corroborates (0.95) — Wendy Brown, Undoing the Demos, 219
• Neoliberalism is a governing rationality that frames all life in market terms #expands (0.85) — Wendy Brown, Undoing the Demos, 357