Neoliberal power hides subjugation so completely that subjects believe they are free.

Evidence

Disciplinary power is still commanded by negativity. Its mode of articulation is inhibitive, not permissive. Because it is negative, it does not describe the neoliberal regime – which beams forth in positivity. The neoliberal regime’s technology of power takes on subtle, supple and smart forms; thereby, it escapes all visibility. Now, the subjugated subject is not even aware of its own subjugation. The whole context of domination (Herrschaftszusammenhang) remains entirely hidden. Consequently, the subject thinks itself free. — Byung-Chul Han, Psychopolitics, 44

Categorization

• XREF: Directly opposed to Foucault’s disciplinary-power frame; Han argues disciplinary negativity cannot describe the neoliberal regime. — connects to: Neoliberal power works so invisibly that the subject believes it is free — Byung-Chul Han, Psychopolitics: Neoliberalism and New…, 44; Neoliberal domination works by making subjects act on themselves and call it freedom — Byung-Chul Han, Psychopolitics: Neoliberalism and New…, 69; Neoliberal power works by interiorizing relations that subjects read as freedom (+1 more)
• ADDENDUM: Relevant to the author’s interest in structures that control others while masquerading as liberty, echoing coercion masked as free choice.

Related

• Neoliberal power works so invisibly that the subject believes it is free (similarity 0.93)
• Neoliberal domination works by making subjects act on themselves and call it freedom (similarity 0.85)
• Neoliberal power works by interiorizing relations that subjects read as freedom (similarity 0.83)
• Neoliberal power governs by seduction and anticipation, not by shock or repression (similarity 0.81)
• Neoliberal freedom can be a vehicle for governance and domination (similarity 0.80)
• Neoliberal governance rules the psyche rather than the body (similarity 0.78)

Broader Connections

• Neoliberal power works so invisibly that the subject believes it is free #corroborates (0.98) — Byung-Chul Han, Psychopolitics, 44
• Neoliberal power works by interiorizing relations that subjects read as freedom #corroborates (0.95)
• Neoliberal domination works by making subjects act on themselves and call it freedom #expands (0.93) — Byung-Chul Han, Psychopolitics, 69
• Neoclassical economics rebranded political economy to hide power relations #expands (0.72) — Clara E. Mattei, Escape from Capitalism, 31