Neoliberal ideas spread despite the movement being marginalized and unpopular.

Evidence

On the one side, because of its divisions, it had mounted only a small intellectual bulwark against Marxism, Social Catholicism and, to a lesser extent, Keynesianism. On the other side, neoliberal conceptions seeped into consciousness even if the term neoliberalism itself remained unpopular and even if the neoliberals themselves had become marginalized. — Philip Mirowski & Dieter Plehwe (eds.), The Road from Mont Pèlerin, 291

Categorization

  • XREF: Connects to the intellectual history theme of ideas diffusing independently of named movements, comparable to how ‘social capital’ in Coleman/Knoke texts spread beyond academic label. — connects to: Neoliberalism’s spread depended on transnational discourse networks rather than national institutions alone — Philip Mirowski & Dieter Plehwe (eds.), The Road from Mont Pèlerin: The Making…, 2118; Neoliberals saw themselves as outnumbered with no policy influence — Philip Mirowski & Dieter Plehwe (eds.), The Road from Mont Pèlerin: The Making…, 119; Postwar economics expansion made neoliberalism appear outdated and marginal. — Philip Mirowski & Dieter Plehwe (eds.), The Road from Mont Pèlerin: The Making…, 291 (+2 more)
  • corroborated: 2 independent passages support this claim — Philip Mirowski & Dieter Plehwe (eds.), The Road from Mont Pèlerin: The Making…, 291

Broader Connections