Negative feedback outweighs positive feedback in how strongly people register it
Evidence
Negative comments and insults unfortunately have a stronger effect on us than praise and applause. If among 30 feedbacks there are two negative ones, it is these that will stay in our minds the most and matter to us the most. Attacks always attract our attention more than support. — Holm Gero Hümmler, Ulrike Schiesser, Fact and Prejudice, 347
Categorization
- XREF: The negativity bias here connects to research on loss aversion (Kahneman & Tversky) and the evolutionary origin of the negativity bias in early humans where missing a threat was costlier than missing an opportunity. — connects to: Online, negative emotions are easier to generate than positive ones, biasing engagement — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 397
- SHARE: Worth sending to a community manager or moderator friend who deals with feedback ratios daily.