Naming a bigotry can be attacked as a way to shield it from criticism.

Evidence

It has been alleged, often by right-wing commentators, that the term is sometimes used to avoid criticism of Islam, by removing the distinction between racism and criticism of religious doctrine or practice. However, academics, activists and experts who support the terminology have denounced such characterisations as attempts to deny the existence of Islamophobia. — Wikipedia contributors, Islamophobia, 6

Categorization

• XREF: Mirrors the archival axiom that official denial of a harm facilitates its expansion, and the ‘naming Islamophobia reframes accusers as the accused’ point from The New Crusades.
• SEED: Essay angle: the rhetorical move where a diagnostic label is reframed as the real offense — ‘who named the problem, and why does that frighten people more than the problem?’