MySpace lost over forty million monthly visitors by 2008

Evidence

In what was at the time a shocking collapse, MySpace and Friendster emptied like a bar at last call, and it was as if the Internet migrated en masse to Facebook. The social media critic danah boyd described it as a form of “White Flight.”12*3 As The Huffington Post wrote, by 2008 “MySpace lost over forty million unique visitors per month, lost both co-founders, laid off the vast majority of its staff and more generally, has diminished to a cluttered afterthought of the power it once was.” — Tim Wu, The Attention Merchants, 1003

Categorization

• SHARE: danah boyd’s characterization of the platform migration as ‘White Flight’ is a nerdy observation worth sending to anyone tracking social media history.