Modernist collage responded to the schizophrenic newspaper front-page layout

Evidence

The McLuhan of The Mechanical Bride (subtitle: The Folklore of Industrial Man), understood very well the complicity between mass media, modernism and pulp. McLuhan argued that modernist collage was a response to the perfectly schizophrenic layout of the newspaper frontpage. — Mark Fisher (edited by Darren Ambrose), K-Punk, 1114