Modeling research led regulators to force safer TV advertisement changes

Evidence

The Federal Trade Commission was troubled by increasing reports of serious injuries suffered by children who modeled hazardous activities in televised advertisements. The commission used our research findings on modeling to get advertisers to alter ads depicting injurious feats by children on bicycles and dune buggies, ads for headache remedies in which the characters induce splitting headaches by pounding each other on the head with mallets, and other types of ads showing children performing activities that risk serious injury. — Albert Bandura, Moral Disengagement, 893 (#expands, via linked claim)

Categorization

  • XREF: connects to: Research on media modeling directly shaped advertising regulation — Albert Bandura, Moral Disengagement: How People Do Harm…, 893

Broader Connections