Millennial feminism reframed liberation as individual wealth accumulation through entrepreneurship

Evidence

This entrepreneurial heroism also shaped millennials’ take on feminism, encapsulated in the idea that liberation comes, as described by Jia Tolentino, “when an individual woman gets enough money to do whatever she wants.” In 2013, Facebook COO Sheryl Sandberg published Lean In, advising women on how to further break through the glass ceiling. But the digital economy offered a shortcut: platforms where women could sell products made by women for women. Enter the “girlboss” era, defined by journalist Marisa Meltzer as a “cohort of young, mediagenic female founders” who fused empowerment messaging with entrepreneurial ventures. — W. David Marx, Blank Space, 323

Categorization

• ADDENDUM: Relevant to ‘On Sacrifice’ and identity-signaling themes implicitly; more directly connects to the paradigm where empowerment messaging becomes a marketable commodity.
• XREF: Spoken word of the collapse of collective politics into self-branding resonates with Frank’s ‘conquest of cool’ and the sellout paradox central to Marx’s thesis.