Mildly counterintuitive concepts are remembered and transmitted best

Evidence

Not surprisingly, there exists the counter-fallacy of argumentum ad novitam or an appeal to novelty, modernity, current mores or youth. — Ruggero J. Aldisert, Agatha D. Aldisert, Logic for Lawyers- A Guide to Clear…, 1068 (#expands, via linked claim)

Categorization

• XREF: connects to: An appeal to novelty is the mirror-image counter-fallacy — Ruggero J. Aldisert, Agatha D. Aldisert, Logic for Lawyers- A Guide to Clear…, 1068

Related

• An appeal to novelty is the mirror-image counter-fallacy (similarity 0.93)
• Anomalies that disconfirm theory become prized scientific opportunities today (similarity 0.82)

Broader Connections

• An appeal to novelty is the mirror-image counter-fallacy #expands (0.80) — Ruggero J. Aldisert, Agatha D. Aldisert, Logic for Lawyers- A Guide to Clear…, 1068