Medieval polemicists tailored their rhetorical opening to the intended audience

Evidence

Peter realized that to open the Contra sectam by directly attacking Muhammad would only provoke the hostility of his Muslim audience. Instead, Peter uses a few well-chosen Koranic citations to try to prove that Muslims should accept Christian scriptures; once he has done that, he can return to the exegetically based polemical method that he had employed in the Contra Petrobrusianos and the Aduersus Iudaeorum inveteratam duritiem. — John V. Tolan, Saracens, 869

Categorization

Category: Causal Relationships

  • XREF: Audience-aware rhetorical strategy parallels Milgrom’s point that institutions emerge to fill knowledge gaps — here the gap is the audience’s receptivity.