Media loyalty regimes achieve trust by inducing hypnotic indifference

Evidence

The second regime, which is at the opposing pole, involves creating LOYALTY. Instead of relying on the incessant interruption of unpredictable excitations maintaining a permanent state of tension and insecurity, loyalty creation aims to establish a relationship of trust, based on mutual listening over the long-term, so as to guarantee as far as possible the predictability of relations without surprise. We pay attention in advance to those that we trust, so that we no longer have to pay attention on each occasion to everything that we subsequently receive from them. ‘The politics of creating loyalty consists in placing the receivers in an attentional condition which prevents them from differentiating between contents, which keeps them ‘in-different’ (don’t channel hop, stay with this programme), so as to achieve a state of hypnosis.’ — Yves Citton, The Ecology of Attention, 129

Categorization

• XREF: The loyalty-regime as hypnosis connects to the reader’s earlier findings on how trust-based institutional arrangements substitute for monitoring. — connects to: Self-deception grows easier through communal loyalty — Norman Daniel, Islam and the West, 1389
• SEED: Platform ‘favorites’ and subscriptions as loyalty-regime apparatuses — a bridge from Boullier’s regime theory to digital media.

Broader Connections

• Self-deception grows easier through communal loyalty #complicates (0.75) — Norman Daniel, Islam and the West, 1389