Media ideological influence operates without imposing false consciousness

Evidence

Thus Stuart is here concerned to establish the exact processes through which the media will tend, systematically, to draw on a limited range of explanatory repertoires and make “preferred” meanings within the framework of the dominant ideologies of the day. However, he conceptualizes the media’s predominant mode of ideological operation in a non-functionalist manner without presuming their ability to impose forms of “false consciousness” on their audiences. — Hall, Stuart, Essential Essays, Volume 1, 767

Categorization

• DEFINE: Distinguishes ‘preferred meanings’ and limited repertoires from any direct manipulation of audience beliefs — a key departure from crude Marxist media theory.