Media engagement scales up viewers’ self-efficacy and behavior change

Evidence

The more that people become engaged by a media program, the more they talk about the issues that are aired, the more supportive they are of gender equality, the higher their perceived efficacy to regulate their reproductive behavior, and the more likely they are to adopt contraceptive methods. — Albert Bandura, Moral Disengagement, 2912

Categorization

• XREF: Direct cascade mirroring the moral disengagement chain — engagement drives attitudes, efficacy, then behavior — which the vault can align against the disengagement mechanism to show engagement is the reverse of detachment.
• corroborated: 2 independent passages support this claim — Albert Bandura, Moral Disengagement: How People Do Harm…, 2912