Mass production made goods affordable by exploiting high volume and low unit cost.

Evidence

Henry Ford reduced the price of an automobile by 60 percent with a revolutionary industrial logic that combined high volume and low unit cost. He called it “mass production,” summarized in his famous maxim “You can have any color car you want so long as it’s black.” — Shoshana Zuboff, The Age of Surveillance Capitalism, 89

Categorization

• XREF: connects to: Mass production really means producing the masses, not producing massively — Jean Baudrillard, Simulacra and Simulation, 227; Upper-class luxuries historically become mass necessities through production cost declines — Shoshana Zuboff, The Age of Surveillance Capitalism, 801; Generalised market dependence forces producers to cut costs and accumulate — Nick Srnicek, Platform Capitalism, 20

Broader Connections

• Mass production really means producing the masses, not producing massively #exemplifies (0.85) — Jean Baudrillard, Simulacra and Simulation, 227
• Upper-class luxuries historically become mass necessities through production cost declines #expands (0.85) — Shoshana Zuboff, The Age of Surveillance Capitalism, 801
• Generalised market dependence forces producers to cut costs and accumulate #expands (0.75) — Nick Srnicek, Platform Capitalism, 20