Mass media and federal agencies promoted solar-oriented regional design after 1949

Evidence

In October 1949, House Beautiful began a 15-month campaign to revitalize regional traditions of design. Too often, the magazine argued, the nation’s builders ignored a basic principle of good architecture: “Different places need different houses.” With the help of the latest scientific research on “Climate Control,” houses in every region of the country could be designed to provide much greater comfort. — Adam Rome, The Bulldozer in the Countryside, 241

Categorization

• XREF: Vernacular climate-adaptive building ties to the reader’s own land-use/place thread and to the earlier ch19-20 solar home passages. — connects to: Solar energy drew serious institutional support as early as the mid-1950s — Adam Rome, The Bulldozer in the Countryside:…, 223; Mass-produced tract housing erased regional climate-adapted design by 1950 — Adam Rome, The Bulldozer in the Countryside:…, 240
• ADDENDUM: The solar-house history here extends the earlier chapter passages (ch19-20) on solar design’s failed promotion.

Broader Connections

• Mass-produced tract housing erased regional climate-adapted design by 1950 #complicates (0.78) — Adam Rome, The Bulldozer in the Countryside, 240