Mass culture’s overt and hidden messages contradict each other

Evidence

The curse of modern mass culture seems to be its adherence to the almost unchanged ideology of early middle-class society, whereas the lives of its consumers are completely out of phase with this ideology. This is probably the reason for the gap between the overt and the hidden ‘message’ of modern popular art. Although on an overt level the traditional values of English Puritan middle-class society are promulgated, the hidden message aims at a frame of mind which is no longer bound by these values. Rather, today’s frame of mind transforms the traditional values into the norms of an increasingly hierarchical and authoritarian social structure. — Theodor W. Adorno, The Culture Industry, 235

Categorization

  • DEFINE: This is the core exposition of Adorno’s overt-vs-hidden message distinction, useful as the definitional anchor for that concept.