Mary Wells founded a counterculture-styled advertising agency in 1966

Evidence

The best and clearest exemplar was New York’s Wells, Rich, Greene, founded in 1966 by thirty-eight-year-old Mary Wells, its president and guiding force. Everything about the agency was timely, including Wells’s announcement at its founding that “we are terribly aware of the current sounds and fears and smells and attitudes. We are the agency of today.” — Tim Wu, The Attention Merchants, 586

Categorization

• SHARE: A marketing-history person would enjoy that Wells Rich Greene presented itself as ‘the agency of today’ with a psychedelic LOVE poster and rattan chairs.
• XREF: connects to: Capitalism absorbed the 1960s counterculture as a marketing resource — Tim Wu, The Attention Merchants, 593

Broader Connections

• Capitalism absorbed the 1960s counterculture as a marketing resource #exemplifies (0.78) — Tim Wu, The Attention Merchants, 593