Marketing an AI anti-bias vision requires framing bias as existential threat

Evidence

For our topic of interest (racial bias), the vision is that AI is going to be used to decrease racial bias in the office (there also may be secondary and incidental goals, such as rendering decision-making more efficient and consistent). This vision—an office without bias—must be presented to the office in an engaging and honest manner, one that captures the fact that racial bias poses a deep and almost existential threat. Bias in criminal justice against minorities and darker-skinned individuals was significant historically, and it is significant today. — Joseph Avery, Jim Sidanius, Joel Cooper, Gregory Davis, Amanda N., Bias in the Law, 1193