Market success triggers a naturalistic fallacy that corporations must be right.

Evidence

10. Authority: Many also regard these corporations and their leaders as authorities on the future: geniuses who can see farther than the rest of us. It is easy to fall prey to the naturalistic fallacy, which suggests that because the companies are successful, they must also be right. — Shoshana Zuboff, The Age of Surveillance Capitalism, 1086

Categorization

• DEFINE: Names the naturalistic fallacy as the hinge of corporate authority over the future.
• XREF: Connects to Jane Eyre’s examination of how power and respectability manufacture moral authority. — connects to: Market success is self-justifying for neoliberals, like natural selection. — Philip Mirowski, Never Let a Serious Crisis Go to Waste, 921; Success is mistaken for moral rightness in evaluating surveillance capitalism’s rules. — Shoshana Zuboff, The Age of Surveillance Capitalism, 708; Capitalist social failures are actually successes for capital’s own logic — Clara E. Mattei, Escape from Capitalism, 381

Broader Connections

• Market success is self-justifying for neoliberals, like natural selection. #expands (0.90) — Philip Mirowski, Never Let a Serious Crisis Go to Waste, 921
• Success is mistaken for moral rightness in evaluating surveillance capitalism’s rules. #exemplifies (0.85) — Shoshana Zuboff, The Age of Surveillance Capitalism, 708
• Capitalist social failures are actually successes for capital’s own logic #corroborates (0.75) — Clara E. Mattei, Escape from Capitalism, 381