Market rhetoric is the central ideological battleground of our time.

Evidence

This allows me to express my thesis in its strongest form, which is that the rhetoric of the market has been a fundamental and central component of this ideological struggle, this struggle for the legitimation or delegitimation of left discourse. The surrender to the various forms of market ideology — on the left, I mean, not to mention everybody else — has been imperceptible but alarmingly universal. Everyone is now willing to mumble, as though it were an inconsequential concession in passing to public opinion and current received wisdom (or shared communicational presuppositions) that no society can function efficiently without the market and that planning is obviously impossible. This is the second shoe of the destiny of that older piece of discourse, “nationalization,” which it follows some twenty years later, just as, in general, full Postmodernism (particularly in the political field) has turned out to be the sequel, continuation, and fulfillment of the old fifties “end ideology” episode. — Fredric Jameson, Postmodernism, or, The Cultural Logic…, 578

Categorization

• XREF: Connects to the end-of-history / end-of-ideology thesis and the ‘market is in human nature’ proposition that liberalism’s Fukuyama and the New Left both absorbed.