Many honored traditions were invented recently for commercial reasons

Evidence

Eric Hobsbawm and Terence Ranger coined the term “invented tradition” to explain the common practice of using history “as a legitimator of action and cement of group cohesion.” Today each Scottish clan has a tartan, a practice that originated in the late eighteenth century when commercial weavers named each of their different patterns after a Highland clan or town; descendants of those clans then began to use them as unique markers of ancestry and identity despite no historical relationship. — W. David Marx, Status and Culture, 649

Categorization

  • XREF: connects to: Revival versions can displace the original in cultural memory — W. David Marx, Status and Culture: How Our Desire for…, 679; Older conventions get chosen because they lower social risk — W. David Marx, Status and Culture: How Our Desire for…, 646; Cultural identities are often invented traditions rather than inherited ones (+4 more)

Broader Connections