Mainstream celebrities adopted influencer tactics to seem intimate and relatable.

Evidence

The trend of democratized celebrity then fed back into mainstream circles. Figures like former bikini model Chrissy Teigen and producer DJ Khaled embraced the tactics of lifestyle influencers to cultivate online personas that felt intimate and relatable. Teigen, with her candid and humorous tweets about domestic life with singer John Legend, and Khaled, with his quirky Snapchat mantras about the “keys to success,” thrived by blending aspirational and approachable qualities. As Vanity Fair’s Josh Duboff observed, Khaled and other celebrities’ use of social media created “a connection that feels more real.” — W. David Marx, Blank Space, 556