Machine relations are positioned as the template for human social relations.

Evidence

In order to decipher the true measure of an instrumentarian society, let’s set aside the razzle-dazzle of a “magic age” and focus instead on the practices of applied utopistics and the social vision they imply. Nadella provided a valuable opportunity when he unveiled a series of practical applications that imply a sweeping new vision of machine relations as the template for a new era’s social relations. — Shoshana Zuboff, The Age of Surveillance Capitalism, 1296

Categorization

  • XREF: The ‘magic age’ rhetoric echoes Zuboff’s earlier analysis of how surveillance capitalists market their utopian claims. — connects to: The individual’s inner mental relations mirror social relations among persons — Georg Simmel, on individuality and social forms_…, 354

Broader Connections