Luxury houses absorbed streetwear as another endpoint of the omnivore monoculture

Evidence

The blending of European luxury houses and mass consumer brands with hip-hop and streetwear was another inevitable endpoint for the omnivore monoculture. Luxury brands that once represented the refined elegance of suits and ball gowns now trafficked in casual, logo-laden garments. As fashion journalist Vanessa Friedman observed, “Hoodies and sneakers and T-shirts have become so fully absorbed by the high fashion establishment that the line between streetwear and fashion has effectively disappeared.” This merchandising strategy worked particularly well in Asia, as consumers viewed streetwear as the default clothing style. — W. David Marx, Blank Space, 768

Categorization

• DEFINE: Concrete instance of the omnivore monoculture in action: formerly exclusive luxury absorbing streetwear signals.
• XREF: Connects to the reader’s counter-case question of whether the era’s signature is blankness or something Marx misidentifies, and to his streetwear chapters earlier.