Liquozone was diluted sulfuric acid with zero curative effect

Evidence

Naturally, Adams also commissioned a chemical assay, which showed that Liquozone was nothing more than highly diluted sulfuric acid with coloring added. Perhaps his most impressive, if inhumane, undertaking was to test Liquozone’s curative claims on laboratory animals. Guinea pigs were infected with anthrax, half of them treated with Liquozone, the other half serving as the control group. Within twenty-four hours all of the guinea pigs, treated and untreated, were dead. When repeated with diphtheria and tuberculosis, the experiment produced similar results. The lab concluded that Liquozone not only “had absolutely no curative effect but did, when given in pure form, lower the resistance of the animals, so that they died a little earlier than those not treated.” — Tim Wu, The Attention Merchants, 115

Categorization

• XREF: Connects to Chapter 1 or earlier content on patent medicine advertising; also parallels modern placebo/alternative-medicine exposés. — connects to: The patent medicine Liquozone was not merely useless but actively harmful — Tim Wu, The Attention Merchants, 1177
• CANDY: The image of guinea pigs’ anthrax infections killing all subjects equally, including the treated half, is a vivid water-cooler anecdote.