Legacy media executives coordinated openly around 2015 to restrict Netflix’s growth

Evidence

Around 2015, legacy media executives began to hint openly at a joint effort to limit Netflix’s ascent. Time Warner CEO Jeff Bewkes argued against undercutting its own business “by having somebody else [Netflix] pay a fraction of the cost and create a better inventory on the various shows you yourself invented,” while Discovery CEO David Zaslav proclaimed that “it’s just not rational that … [we] have allowed [Netflix] to gain so much share and offer it without our brands.” FX president John Landgraf indicated a “concerted effort not to only sell to Netflix,” and Fox CEO James Murdoch declared that “the business rules around how we sell to [subscription video-on-demand] providers is changing.” — Andrew deWaard, Derivative Media, 312

Categorization

• ADDENDUM: Relevant to the kind of coordinated extractive behavior profiled in the catalog/data patterns of legacy media domination.