Left-wing researchers and right-wing media both treated an open campaign as a conspiracy

Evidence

Yet over and over again, journalists and politicians on the right, and “independent researchers” on the left, acted as if they had uncovered a conspiracy that wily elites were trying to hide from them. If so, it was the first conspiracy with its own marketing agency and explainer videos. — Naomi Klein, Doppelganger, 786

Categorization

• SEED: The joke line — first conspiracy with its own marketing agency — is a sharable, essay-worthy observation about conspiratorial inflation.
• CANDY: The ‘first conspiracy with its own marketing agency’ quip is a light, elevator-grade observation.
• XREF: connects to: Media-studies scholars can cross from studying conspiracy theories to spreading them — Anna Merlan, Republic of Lies, 404