Leary’s turn-on phrase was religious advice, not a drug slogan

Evidence

The wise person devotes his life exclusively to the religious search,” Leary said, “for therein is found the only ecstasy, the only meaning.” This was the ultimate sense of his great exhortation, as he would explain in one speech: “The message of God never changes. It may be expressed to you in six simple words: turn on, tune in, drop out.” — Tim Wu, The Attention Merchants, 543

Categorization

• XREF: Connects to the book’s recurring theme (Ch. 11) of where attention should be directed—spiritual vs. commercial claim on attention.