Kitchener’s pointed finger poster proved nearly impossible to ignore.

Evidence

In the words of one recruit, who doubtless spoke for many, “It was seeing the picture of Kitchener and his finger pointing at you—any position that you took up, the finger was always pointing to you.” Like all effective posters, this one proved nearly impossible to ignore. — Tim Wu, The Attention Merchants, 139

Categorization

  • CANDY: A light, quotable detail: the poster’s finger followed the viewer no matter where they stood — fun trivia about one of history’s most iconic images.