Kardashian paid $1 million for undisclosed EMAX crypto promotion

Evidence

Kim Kardashian, whose existence is perpetually on the fringes of influencer culture, and who offers a popular image of fame and luxury emulated by many influencers, was fined $1 million by the US Securities and Exchange Commission for not disclosing her promotion of EMAX cryptocurrency. — Grant Bollmer, Katherine Guinness, The Influencer Factory, 17

Categorization

• CANDY: A fun, concrete regulatory fact about influencer marketing undisclosure.
• XREF: Useful case example when analyzing how real creators navigate the concealment of commercial relations.