Jury consultants use polling, focus groups, and mock trials.

Evidence

Dimitrius and Vinson both polled residents of Los Angeles to determine their attitudes on the Simpson case, as well as on various issues that might arise at trial. In addition to polling, the defense conducted focus groups, whose discussions helped the attorneys devise the questionnaire to be submitted to prospective jurors during voir dire. The prosecution, meanwhile, staged “mock trials”—presentations of opening arguments before demographically diverse groups—and observed the groups’ subsequent deliberations through one-way glass. — G. Alan Tarr, Judicial Process and Judicial…, 836

Categorization

  • CANDY: The prosecution spying on mock-jury deliberations through one-way glass is a vivid, shareable detail.
  • XREF: connects to: Rejecting consultant advice on jury selection may cost the outcome. — G. Alan Tarr, Judicial Process and Judicial…, 837; Mock jury experiments use written or videotaped trials to test racial bias — Joseph Avery, Jim Sidanius, Joel Cooper, Gregory Davis, Amanda N., Bias in the Law: A Definitive Look at…, 845; Minority jurors show in-group favoritism in mock juror decisions — Joseph Avery, Jim Sidanius, Joel Cooper, Gregory Davis, Amanda N., Bias in the Law: A Definitive Look at…, 876

Broader Connections