Juries calibrate punitive damages to a proportion of the defendant’s daily revenue.

Evidence

To punish McDonald’s, the jury also awarded her $2.7 million in punitive damages, the equivalent of 2 days’ worth of coffee sales by the corporation. — G. Alan Tarr, Judicial Process and Judicial…, 3522

Categorization

• DEFINE: Shows punitive damages are meant to punish and deter, not to compensate the plaintiff.