Intertextuality has shifted from a literary to a financial phenomenon.

Evidence

Intertextuality may have been theorized as a linguistic and literary phenomenon, but the term’s contemporary usage is overwhelmingly material, even financial. It’s no longer just MFAs and their cultural studies that deal in intertextuality, it’s also MBAs and their financial feasibility studies. Intertextuality and financialization make strange bedfellows, their effects difficult to untangle and study. But understanding how a cultural text creates meaning increasingly necessitates an understanding of its political economy, as financial logic is so deeply embedded within so many fibers of its construction and circulation. — Andrew deWaard, Derivative Media, 33

Categorization

• XREF: Directly supports the reader’s goal: this reframes intertextuality (a literary concept) as a traceable financial fingerprint on media form. — connects to: Financial language now reshapes public policy domains historically governed by other values. — Ève Chiapello, Financialisation of Valuation, 93
• SEED: The ‘MFAs vs MBAs’ contrast is a clean essay angle: how intertextuality as corporate synergy strategy reveals ownership fingerprints in a reboot, franchise, or brand crossover.