Intertextuality has become a reliably profitable industrial strategy

Evidence

There is nothing new or controversial about textual influence, of course, both conscious and unconscious, but the sheer brazenness and repeated, reliable profitability of much of Hollywood’s “derivative” product suggests a concrete bankability to the once-radical concept of intertextuality. — Andrew deWaard, Derivative Media, 165

Categorization

• SEED: Angle: the bankability of intertextuality as the aesthetic signature of financialized culture.