Intertextuality has become a financial strategy managed by MBAs, not scholars

Evidence

Intertextuality may have been theorized as a linguistic and literary phenomenon, but the term’s contemporary usage is overwhelmingly material, even financial. It’s no longer just MFAs and their cultural studies that deal in intertextuality, it’s also MBAs and their financial feasibility studies. Intertextuality and financialization make strange bedfellows, their effects difficult to untangle and study. But understanding how a cultural text creates meaning increasingly necessitates an understanding of its political economy, as financial logic is so deeply embedded within so many fibers of its construction and circulation. — Andrew deWaard, Derivative Media, 33

Categorization

• XREF: The catalog acquisition and IP-management theme directly supports the reader’s trace-a-financial-instrument-to-a-text project: intertextuality becomes the precise mechanism where financial logic enters textual construction.
• SEED: Angle for the reader’s project: when a catalog is acquired, existing songs get re-cut, sampled, and synced — intertextuality becomes the fingerprint of the financial instrument on the text.