Internet celebrities must continuously escalate self-disclosure to sustain audience attention

Evidence

Although these traditional celebrities and public figures are adopting social media strategies originally generated by internet celebrities to reach a wider audience, we are reminded by scholars like Marwick64 that the self-preservation strategies and defensive structures at the disposal of the former are not always available to the latter, and by scholars like Senft65 that internet fame that was co-constructed with a watchful audience remains dependent and vulnerable to their preferences. Furthermore, where traditional celebrities and public figures generally acquire fame for their achievements, talents, or positions, and where their private lives are subject to the shadow economy of tabloid media, internet celebrities who choose to hone their public fame are continually required to indulge in greater disclosures of the self to maintain follower interest as the market becomes saturated. — Crystal Abidin, Internet Celebrity, 98

Categorization

• XREF: Connects to influencer-audience parasocial labor and attention-economy literatures; the self-disclosure escalation dynamic parallels the content creators’ burnout literature. — connects to: Internet fame remains dependent on audience preferences and requires escalating self-disclosure; Audience reception, not content quality, constitutes internet celebrity — Crystal Abidin, Internet Celebrity: Understanding Fame…, 92

Broader Connections

• Internet fame remains dependent on audience preferences and requires escalating self-disclosure #corroborates (0.95)
• Audience reception, not content quality, constitutes internet celebrity #expands (0.72) — Crystal Abidin, Internet Celebrity, 92