Internet advertising’s business model normalized low-level scams.
Evidence
The internet may not have caused the most famous incidents of fraud in the twenty-first century, but its particular business model inured people to low-level scams. Unlike the polished ads of TV and magazines, internet advertising was a free-for-all. Facebook ads weren’t just cheap—they were so well-targeted that entire companies were built around their precision, selling niche products like candles that smell like every US state. — W. David Marx, Blank Space, 589
Categorization
Category: Causal Relationships