Internalized norms begin as pragmatic habits then become moralized via is-ought confusion.

Evidence

Perhaps internalizing norms is akin to developing habits. In a sense, although it need not be a deliberate move, we economize on thinking and calculating. We adopt habits and norms as devices for deciding in repeat contexts how we should act. Then, following a commonplace but seemingly compelling fallacy, we moralize these shortcuts from being merely devices that we should pragmatically use to being devices that are morally incumbent on us to use. This is the standard fallacy of supposing that what is also ought to be—the is-ought fallacy of reasoning. — Russell Hardin, Trust and Trustworthiness, 274

Categorization

• DEFINE: Explains how internalization works as habit-formation and names the is-ought fallacy as its origin.