Instrumentarian power operates as a bloodless taming rather than bodily violence.

Evidence

The rise of instrumentarian power is intended as a bloodless coup, of course. Instead of violence directed at our bodies, the instrumentarian third modernity operates more like a taming. Its solution to the increasingly clamorous demands for effective life pivots on the gradual elimination of chaos, uncertainty, conflict, abnormality, and discord in favor of predictability, automatic regularity, transparency, confluence, persuasion, and pacification. — Shoshana Zuboff, The Age of Surveillance Capitalism, 1634

Categorization

  • SEED: The ‘bloodless coup’ framing could anchor an essay comparing surveillance capitalism’s pacification to earlier techniques of social control.
  • XREF: connects to: Instrumentarian power does not require conformity or mass submission to norms — Shoshana Zuboff, The Age of Surveillance Capitalism, 1203; Instrumentarian power governs through inducement and reinforcement rather than overt coercion — Shoshana Zuboff, The Age of Surveillance Capitalism, 1629; Exploitation itself constitutes violence regardless of how gently it is administered — Paulo Freire, Pedagogy of the Oppressed, 132 (+1 more)

Broader Connections